Privacy Policy

Introduction

We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, contact us, submit an inquiry, or use our services.

We handle personal information responsibly and in accordance with applicable UAE data protection laws and relevant privacy principles.

We collect only the information necessary to provide our services, improve your experience, respond to inquiries, and meet our legal obligations. We do not sell or trade your personal information.

1. Information We Collect

We may collect the following categories of information:

Personal Information You Provide

When you interact with our website or services, we may collect

  • Full name

  • Email address

  • Phone number

  • Residential or business address

  • Property preferences and requirements

  • Property buying, selling, rental, or investment interests

  • Information submitted through contact forms, enquiry forms, WhatsApp, telephone calls, or emails

  • Identification documents, where required for legal or regulatory purposes

Automatically Collected Information

When you visit our website, certain information may be collected automatically, including:

  • IP address and approximate geographical location

  • Browser type and device information

  • Operating system

  • Pages visited and time spent on our website

  • Website navigation and interaction data

  • Cookies, tracking pixels, and similar technologies

2. How We Use Your Information

We use the information collected for legitimate business purposes, including:

  • Responding to enquiries and requests.

  • Providing information about available properties and real estate opportunities.

  • Understanding your property requirements and investment preferences.

  • Arranging property viewings, consultations, and meetings.

  • Sending relevant property listings, updates, and promotional communications.

  • Improving our website, services, and customer experience.

  • Personalising website content and advertising.

  • Measuring website traffic and marketing performance.

  • Conducting remarketing campaigns through platforms such as Google and Meta.

  • Maintaining website security and preventing fraudulent activities.

  • Complying with applicable legal and regulatory requirements.

    You may opt out of promotional communications at any time.

3. Legal Basis for Processing Information

We process personal information where there is a lawful basis to do so, including:

  • Consent: When you voluntarily provide information or agree to receive communications.

  • Legitimate Interests: To improve our services, manage enquiries, maintain security, and conduct appropriate business activities.

  • Contractual Requirements: When processing is necessary to provide services you have requested or fulfil an agreement.

  • Legal Obligations: When information must be processed or retained to comply with applicable laws and regulations.

4. How We Protect Your Information

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration, or disclosure.

Our security measures may include:

  • SSL/TLS encryption for website communications.

  • Secure and access-controlled data storage.

  • Restricted access to personal information.

  • Confidentiality requirements for relevant personnel.

  • Regular security updates and system monitoring.

  • Secure backups and recovery procedures.

Although we take reasonable precautions, no method of electronic transmission or storage can be guaranteed to be completely secure.

5. Data Sharing and Third Parties

We do not sell, rent, or trade your personal information.

However, we may share relevant information with trusted third parties when necessary to operate our website and provide our services.

These may include:

  • Customer relationship management (CRM) platforms.

  • Website hosting and technical service providers.

  • Analytics and performance measurement providers.

  • Digital marketing and advertising platforms, including Google and Meta.

  • Professional advisers and service providers.

  • Government authorities, regulators, or law enforcement agencies where required by law.

Where appropriate, we require third-party service providers to handle personal information securely and only for authorised purposes.

6. Cookies, Analytics, and Advertising

Our website may use cookies, tracking pixels, and similar technologies to improve website functionality, understand visitor behaviour, measure advertising performance, and provide relevant advertisements.

These technologies may help us:

  • Remember website preferences.

  • Understand how visitors use our website.

  • Analyse website traffic and performance.

  • Improve our marketing campaigns.

  • Display relevant advertisements and remarketing content.

You can manage or disable cookies through your browser settings. Disabling certain cookies may affect some website functionality.

You may also manage personalised advertising preferences through:

  • Google Ads Settings

  • Network Advertising Initiative

Where required by applicable law, we will seek consent before using non-essential cookies and tracking technologies.

7. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by applicable laws and regulations.

Our general retention practices include:

  • Marketing Information: Retained until you withdraw consent or opt out, subject to applicable legal requirements.

  • Enquiry Information: Retained for as long as necessary to respond to and manage your enquiry.

  • Business and Transaction Records: Retained for up to seven years where required for legal, regulatory, accounting, or business purposes, or for any other period required by applicable law.

When information is no longer required, we take reasonable steps to securely delete or anonymise it.

8. Your Privacy Rights

Depending on applicable data protection laws, you may have the right to:

  • Request access to the personal information we hold about you.

  • Request correction of inaccurate or incomplete information.

  • Request deletion of your personal information where legally permitted.

  • Withdraw consent where processing is based on consent.

  • Opt out of promotional and marketing communications.

  • Object to certain types of data processing.

  • Request information about how your personal data is being used.

To exercise these rights, please contact us using the contact information provided on our website.

We may need to verify your identity before processing certain requests. We aim to respond within a reasonable period and in accordance with applicable legal requirements.

9. Children's Privacy

Our website and services are not intended for individuals under the age of 18.

We do not knowingly collect personal information from children. If we become aware that personal information has been collected from a minor without an appropriate legal basis or required consent, we will take reasonable steps to delete that information.

10. International Data Transfers

Your personal information may be processed or stored in countries outside the United Arab Emirates through our website hosting providers, CRM platforms, analytics services, or other third-party service providers.

Where personal information is transferred internationally, we take appropriate measures and safeguards in accordance with applicable data protection laws.

11. Third-Party Websites

Our website may contain links to external websites, platforms, or services operated by third parties.

We are not responsible for the privacy practices, security, or content of these external websites. We encourage you to review their respective privacy policies before sharing any personal information.

12. Changes to This Privacy Policy

Our website may contain links to external websites, platforms, or services operated by third parties.

We may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality, technology, or applicable laws and regulations.

Any updates will be published on this page along with a revised effective date.

We encourage visitors to review this page periodically to remain informed about how we protect personal information.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please contact us through the contact details provided on our website.

We are committed to addressing your privacy concerns and handling your information responsibly.

Your privacy matters to us. We are committed to protecting your personal information and maintaining your trust.